After a powerful rollout with 200 elaborate presentation areas for seat dealers worldwide, vizonahas also realized Europe’s first cupra garage in Hamburg. the flagship store cupra garage hamburg is only the second of its kind after Mexico City. located in a 600 m², listed industrial building, the entrance with its strikingly wide oak frame already makes it clear that this is an extraordinary sales room. Inside, the design characteristic of + dominates: raw concrete look and copper-coloured design elements such as stretch grids on walls, furniture and ceilings form an authentic set-up for vehicle presentation and launches in the middle of the 50s building. for example, the first independent model cupra formentor: it was named after the Mallorcan peninsula with its famous serpentine road ma-2141 and almost calls for experience zones, racing corner and virtual reality room, in which you can experience the vehicles “on the road” thanks to digital support. vizonais responsible for the shopfitting concept and ansorg for the lighting concept. opening was in september 2020. opening was in september 2020.
